Crystallizing Public Opinion has ratings and 22 reviews. Gerry said: Simply a fascinating read – not only educational but reflective of an America ne. I find that there have been minimal societal and cultural changes, since when Edward Bernays published Crystallizing Public Opinion. Few books have been as quietly powerful as Edward L. Bernays’s Crystallizing Public Opinion. First published in , it is a groundbreaking and, as history has .

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The latter, in turn, used the article to obtain sup- ebrnays and contributions for relief work. Here mob psychology, the intolerance of human society for a dissenting point of view, have made it difficult and often dangerous for a man to plead for a new or unpopular cause. But he is not only a student.

Full text of ” Bernays, Edward L.

In order to secure a certain homogeneity among the members of groups who individually had widely varied interests and affiliations, it was decided to form a non-partisan committee for the League of Nations.

I don’t know if I hate this book so much because I had to read it for a class within a two day period, it proba 1. However, he underlines the ethical necessities pblic would prevent the public from being taken advantage of.

Child’s expectation of a growing and accepted public interest in important industrial enterprises, the reader can judge for himself. The theatre was second only to oratory as an influence in developing opinions of the Athenian public.

Judge Cardozo of the Court of Appeals of the State of New York finds the same absence of functional definition bernyas the judicial mind.

Crystallizing Public Opinion

Anna Pitsaros rated it it was amazing Mar 12, He is no primitive drum-beater Of course, the public relations counsel employs all those practical means of gauging the public mind -which modern advertising has developed and uses. Century went back to the exclusiveness of the medieval guilds in its attitudes toward the public. Few people are life members of one group and of one group only. People should be targeted as members of “interlapping groups” which involve different aspects of their identity.

From the book and also the long introduction at the beginning it sounds like Bernays was very high and mighty as he essentially sorts people into the smart people and the stupid people. You are commenting using your Facebook account.


The Columbia Ency- clopedia, published inhad no article on the profession, but listed books about it in the bibliog- raphy of the article on propaganda.

This edition has an Introduction by Stuart Ewen that includes an exclusive interview with Bernays in InWoodrow Wilson, later to become President of the United States, in an essay on Cabinet Government in the United States,” made one of the earliest pleas for publicity for political affairs. Business and sales are no longer to be had, if ever they were to be had for the asking.

Jacques Necker, the French Finance Min- ister, saw that public opinion and public credit were interrelated. The Century of the Self. The friendly and hospitable aims of this committee, broadcasted to the nation, helped to reestablish New York’s good repute. Independent counsels whose functions ranged from those of press agent to those of management, shouldered some of business’ burden.

The story was one which immediately interested the newspapers. Though the first radio message was sent inradio broadcasting, as we know it, began only in As a matter of fact, the actual phrase is com- pletely understood by only a few, and those only the people intimately associated with the work itself. Nor do federal or state laws decide who may or may not call himself a public relations counsel.

Book Review: Crystallizing Public Opinion by Edward Bernays | D.T. Griffith

Indeed for whatever point of view from which the trust problem is considered, pub- licity stands as the first step in its solution. He cites Everett Dean Martin ‘s book The Behavior of Crowdsdiscussing how herd mentality can exaggerate people’s unconscious urges, lower inhibitions, and heighten antagonism to other groups.

Just a moment while we crystsllizing you in to your Goodreads account. Educated people can display this mentality just as the ignorant can. Jul 31, Pojar Adrian rated it liked it. The cancellation of reservations stopped and the rumor disappeared. An inter-city radio company edqard to open a wireless service between the three cities of New York, Detroit and Cleveland.

Full text of “Bernays, Edward L. Crystalizing Public Opinion ( ) (no OCR)”

Roger Babson put it correctly when he said, “War taught us the power of propaganda. It cooperates, for example, with such movements as the Welcome Stranger Committee of Crystaloizing York City in distributing literature to travelers to assist them when they reach the city. The activities in which I participated there heightened and sharpened my growing conviction of the potentialities for broad pblic welfare inherent in public relations activities.


Part I-Scope and Functions: They see that the preponderant point of view in most, if not all, these institutions conforms to the prepon- derant state of mind of the public.

There was a growing awareness at this time that publicity could be utilized to bring about social control by government of industrial activi- ties as well as for stimulating the interest of the public in an individual or organization, and build- ing goodwill.

They have also assisted social forces such as medi- cine and education to overcome the cultural time lag by making necessary adjustments to meet the changing needs of the times.

The original technique was the issu- ance of treatises, historically correct and eth- nologically accurate. Mass meetings were held in different cities; petitions were drawn, signed and pre- sented; pilgrims j made calls upon Senate and House of Representatives Committees. It expanded the principles and practices I out- lined in Crystallising Public Opinion and empha- sized planning and organization. Propaganda During the Period Development of new methods of communica- tion and transportation in the United States in the first half of the 19th Century, the telegraph inthe railroads from the Thirties on, and the making of paper from wood for the first time inhad a great effect on opinion-moulding activities.

It had never made any effort to reach this public except through its own direct circulation. State coinage, said to have originated in Lydia in the seventh century B.

One client is advised to withdraw the hat-check privilege, because it causes unfavorable public comment. The public relations counsel must advise him on these factors as well as on their presentation to the public most interested in them.